National Hand Roll Day July 6 text superimposed over an image of chef holding a lobster hand roll

The First Ever


(and it’s Chef Nozawa’s Bday, too) !

Sushi Nozawa Group - the group behind SUGARFISH, Kazunori, and Nozawa Bar - founded National Hand Roll Day to celebrate the hand roll. Chef Nozawa introduced the cylindrical-style hand roll to the United States over 40 years ago.

To celebrate the new holiday and his 74th birthday, Chef Nozawa will be making hand rolls at KazuNori in Santa Monica from 5:30 pm to 9:30 pm! This occasion marks the first time Chef Nozawa will make hand rolls since the closing of his renowned restaurant Sushi Nozawa.

To honor Chef Nozawa and this new holiday, we are holding a photo contest!
Two lucky winners will win a catered hand roll dinner for 25 people!


To enter:
1. Follow @kazunorisushi and/or @sugarfishbynozawa on Instagram.
2. Tag @kazunorisushi and/or @sugarfishbynozawa in the caption of the entry post.
3. Use #NationalHandRollDay

This photography contest is sponsored solely by Sushi Nozawa Group. The contest is not endorsed, administered, or sponsored by Instagram.

Geographic and age restrictions:
Winners must provide the location for the party that’s within a 10-mile radius of existing SUGARFISH or KazuNori location. Must be 18 years or older to enter.

The contest will run from June 6, 2019, to July 6, 2019. All entries must be posted between June 6, 2019 at 12:00 am PST and July 6, 2019, at 11:59 pm PST to be considered.

Winner determination:
Sponsor will convene a panel of qualified judges, including Chef Nozawa, to select two winning entries based on the following criteria:
The photo features Kazunori or SUGARFISH’s handrolls; quality of the photo; and the photo is creative, beautiful, fun, or surprising!
Winners will be notified no later than July 20 via direct message on Instagram.

Claiming the prize:
Winners will coordinate with Sushi Nozawa Group to determine mutually agreed upon date and time for the party. Party must take place before December 30, 2019. Prize includes a menu of one sashimi and three to four different handrolls, type to be determined by Sushi Nozawa Group, for 25 people.

Rights to use images:
By posting an entry to our contest, all entrants grant Sushi Nozawa Group the right to use images and captions entered into the contest for promotional and marketing purposes.

Prize winners acknowledge and accept that Sushi Nozawa Group is not liable for damages of any kind.


  1. Eligibility: This photo contest is open only to those who post photos of hand rolls by SUGARFISH or KazuNori. Employees of Sushi Nozawawa, LLC, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the contests. The contest is subject to all applicable federal, state, and local laws and regulations. Void where prohibited.
  2. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of Sushi Nozawa, LLC final and binding as it relates to the content of this contest.
  3. Campaign Period: Entries will be accepted online starting on June 6, 2019, at 12:00 am PST and ending on July 6, 2019, at 11:59 pm

© 2019 Sushi Nozawa Group. All Rights Reserved